Serums are highly potent skincare products formulated with a high concentration of active ingredients used to target specific concerns. A serum is a concentrated liquid treatment that delivers topical ingredients to the skin to target concerns like wrinkles, discoloration and uneven texture. Serums are typically thinner than a moisturizer, but thicker than a toner or essence. The silky formulas can penetrate deep into the skin to effectively deliver active ingredients. Unlike cleansers or moisturizers, which have a more generalized approach to skincare, serums are designed to target specific issues.
